When we started Catmer, we weren’t experts. We were simply two friends driven by a desire to build something meaningful.

We didn’t grow up with cats, and we knew very little about feline nutrition. What began as a small business idea gradually evolved into a lifelong mission rooted in compassion, honesty, and responsibility.

We are Abdulla Al Marzooqi and Mohammed Al Hammadi, the founders of Catmer.

In the early days, we sold imported cat food that was widely marketed as “organic” and “healthy.” Sales grew quickly, subscriptions increased, and everything appeared to be going well—until one question changed everything.

Before approving one of our advertisements, a UAE pet community asked us to share the product ingredients. We sent them confidently. Their response was brief, direct, and unforgettable:

“This is commercial food. The ingredients aren’t healthy. Go learn it yourself.”

That message was our wake-up call.

We realized that we weren’t just selling products—we were responsible for lives.

So we stopped.

We reached out to Aljazi Al Jabri, a certified feline nutritionist, to truly understand what proper feline nutrition means. What was meant to be a simple collaboration quickly became something far deeper. After reviewing our ingredients, she told us words we will never forget:

“These souls are a trust. I can’t promote this.”

That moment marked our turning point.

We made the decision to rebuild Catmer from the ground up, with integrity at its core. We visited more than 22 factories, refusing to work with any that wouldn’t commit to full transparency.

Most gave us the same answer:

“Write whatever you want on the label. What’s inside isn’t your concern.”

But we refused to compromise.

We kept searching until we found a partner willing to help us create a truly healthy, premium formula—even if it cost more. Today, every ingredient is tested twice: once at the factory, and again in the UAE, to ensure safety, quality, and complete honesty.

At first, we were unsure. Would cats love the new formula? Would pet parents trust us again?

Those doubts disappeared with the first feedback.

Cats thrived. Pet parents noticed the difference.

We returned to the same pet community that once rejected us—and this time, they welcomed us back. The words that meant the most to us were simple, yet powerful:

“You’re a brand that fears God. Honest and transparent.”

Catmer began as a business, but it became a responsibility—a journey of learning, compassion, and trust.

And this is only the beginning.

Abdulla Al Marzooqi & Mohammed Al Hammadi
Co-Founders of Catmer